A New Vision Takes Hold
January 2008, Indianapolis, Indiana

Dr. Kern-EOS GMHB, manufacturers of European style tanning systems, in Germany announced key changes to its North American operation.

Ronald Albright, the former CEO, formally announced his resignation on January 1, 2008. Steven Mallory, the former National Service Manager, will take over the day to day North American operations.

Dr. Kern EOS-USA, Inc. is a division of the Guenther Group, one of Germany’s most established and largest corporations. The Guenther Group is comprised of 12 international corporations and operates more than 3 million square feet of production facilities in Germany. Its products include sauna and infrared heaters and controls; overhead, roller and all types of doors; and metal springs of all types.

Mr. Mallory will be focussed on implementing new technologies, as well as a dedicated drive to provide the highest level of customer service in the tanning industry.

His goal is to take the best of the existing company and implement new programs to build up the complete product line of Dr. Kern and EOS.

A major task was re-establishing the Dr. Kern name and image. To do this, the company decided to shift gears and start selling direct; however, Mallory points out that there still is a need for the distributor in the sales equation. In fact, the company still maintains strong relationships with over 30 key distributors.

“Even though they are no longer exclusive distributors, we maintain great distributor relationships with our partners,” he says. “The combination of distributor sales and direct sales has made a major impact on the exposure of the Dr. Kern name from what it used to be to what it is now.”

To help achieve this, the company has made a concerted effort to increase its direct-marketing campaigns and strengthen its customer service department with the slogan “Fix a problem immediately if one arises.”

“The way we conduct business is influenced by our German counterpart and something that customers have not seen in seven years,” he says. “There is an effort on the part of Germany to get new products approved and get us what we need to be successful and for tanning salon owners to be successful. The communication levels have dramatically increased.”

In the last year, re-establishing the Dr. Kern name and image has been a positive and profitable move. According to Mallory, Dr. Kern USA has increased its market share a minimum of 50 percent since the end of last year.

“We are holding our own and increasing our market share in a market that has been relatively flat or declining for a couple of years,” he says. “This is exactly what we hoped to do.”

The company's goal for the remainder of 2008 and 2009 is to build upon its new direction and provide the best tanning equipment backed by superior customer support. A catalog will be mailed this month and feature all of the Dr. Kern equipment as well as some of the new commercial additions.

“In 2008 the company will focus on increasing sale for the Prestige, a 50-lamp, four-facial tanning unit that delivers spectacular results. It will also work on increasing its market share by heavily marketing several other new products including the 51 lamp TanDome,with 79 inch 180 watt lamps. Another rproduct is the uniquely designed Select, a flat surface bed utilizing 79 inch reflector lamps.”

Building on the European philosophy of total wellness, Dr. Kern USA will continue to offer the Beauty Skin machine which has had an incredible response in the market place. The Beauty Skin machine is a light-therapy unit that has been proven to be effective in the cosmetic treatment of many skin conditions such as acne and blemishes, Mallory says.

“The future of the U.S. tanning market is going to center around a total lifestyle and wellness concept,” says Mallory“and Dr. Kern USA is going to be there to help salon owners provide that service.”

Toll free 800-5855095
Direct 317-472-0867
Fax 317-472-0873
www.drkern.com

Back to top

HEALTHY WITH SUN IN YOUR OWN HOME

Tanning beds with or without ultraviolet, visible daylight or infrared rays can, according to requirements, supplement the sometimes-frustrating lack of sun in certain geographic regions. Thereby depression or other disorders, up to serious illnesses, can be compensated and even partially cured.

Due to many technical lighting developments from the past century, and the current availability of wellness promoting skin friendly tanning beds, a suitable "Wellness Oasis" can be established in practically any home. Everybody knows that getting excited over bad weather is futile. Even though the individual well being, especially the weather sensitive can be tremendously influenced. Typical symptoms for the weather sensitive include fatigue, lack of drive, sexual dysfunction, inferiority complexes, sadness or even isolation from natural social environments and sleeping disorders.

Countless scientific studies describe the regulation of hormones, for example the sleep hormone Melanin. Hormones are regulated through intensive light via the eyes, then transmitted to the brain and nervous system, and from there steered to the entire body.

Daylight, with its rainbow colors, without damaging the eye, can effectively be used as therapy for the above-mentioned symptoms. So, sunshine is therefore the best natural remedy for all previously mentioned disorders. Even when overcast, there may still be a measurable therapeutic effect; something that cannot be said for interior rooms with or without regular lighting. Due to our daily routine, it is not possible for the majority of the population to spend enough time outdoors, especially not in rainy weather. Because of this we have a tendency for indisposition and illnesses caused by our modern way of living.

To counteract this dismal condition, it helps to use preventive, therapeutic, rehabilitating and innovative tanning technologies. It is now possible to use different sun spectrums to comfortably tan in your own home due to extensive scientific studies performed by doctors and therapists.

During eye treatments, specific equipment that only delivers visible daylight must be used. Effective products from reputable manufacturers are already available staring at approximately $350.00, a relatively small price when considering the tremendous possibilities.

Home tanning is light therapy equipment that emits the 200-year-old scientific discovery of health benefits of ultraviolet rays from the sun. Even with severe bone, heart and skin disorders, the effectiveness is indisputable, as well as being positively endorsed by international research teams.

Home tanning is a cornerstone of medical/technical application throughout the world. Next to many other biologically positive results, the immune system is strengthened, protection against infection and malignant diseases, while also boosting endurance. This has been scientifically proven by endurance athletes. The most recent major study was conducted on athletes prior to the Olympics in Sydney by tanning bed manufacturer Dr. Kern. The results confirmed the promotion of performance enhancement, as well as resistance to susceptibility to infection. If anyone wants to experience the entire spectrum of possible uses of natural sunlight in the home, infrared light should be mentioned. These warming rays have been scientifically proven to be especially helpful, containing a majority of infections, as well as acute or chronic diseases for well over 200 years. Recently is has become possible to set up a complete body treatment system with an infrared booth not unlike a sauna. These models enable the user to get the same results at lower temperatures at home.

In conclusion/summation, it shows, that thanks to currents innovative technology, it is now possible to inexpensively harvest the benefits of sunlight.

A comfortable alternative is to get enough sunlight to not be emotionally/physically affected. Independently of the weather, you can energize yourself in 15 minutes prior to undertaking your daily chores, which are usually confined to the indoor.

Back to top

























SUMMER TIME - SUN TIME

Pre Tanning protects from sunburn

Finally, you can feel from the sun again that summer is here. A walk with nature equals pure wellness. At 300.000 km per second light speed, the sun supplies the body with its healing powers.

With proper conditions in place, billions of cells within the body, depending on their purpose, can be activated and regenerated. If sunburn warnings are not headed, you not only will experience unnecessary pain, you will undermine the natural healing purpose of sun bathing. Biochemical and biophysical chain reactions are set into motion by the skin cell's reaction once the sun has made contact with them. Sunburns hinder the healthy sequence set in motion and should be avoided at all cost. So, how can you avoid an overdose of sun? Since sun blocking lotions contain UV filters, emulsifiers, and other chemical substances, still under debate, according to current eco studies, therefore it is recommended to stay in the shade during intense summer sun. Especially since scientists repeatedly proclaim that 50% of ambient UV rays are still effective in the shade during overcast conditions. This is true of the warmth of the infrared spectrum and the life giving UV and visible daylight rays. Thanks to the latter, we can perceive the multiple color combinations of nature. Although daylight shines white, it is composed of the invisible rainbow colors; violet, indigo, blue, green, orange and red. On a clear and sunny day, the eyes as well as the skin influence the body so positively that a welcome feeling of well being is achieved. Everyday life not only looks more colorful, but also harmonizes the interplay of all organs and regulatory systems, such as circulation, nervous, hormone and immune system. With the exception of light colored clothing and headdress, man has adapted to his surroundings. That also goes for the skin. Being achieved by body regulated light mechanisms that protect from too much sunlight. Among the bodies own light protection capability, one can count the toughening of the outer layer of skin. The formation of pigment, as well as the darkening of pigment, can protect from sunburn caused by ultraviolet rays of summer sun, in various physical ways.

The top layer of skin, acting like a filter, only allows minimal UV rays under the skin. UVB rays especially define light protection capabilities. The actual tanning, results from pigmentation of the skins melanin through UVA rays.

The most important function of melanin is to protect the inner layers of skin cells from too much sun. If mechanisms are functioning, and the skin is not overexposed, sunburn can be avoided. (Exposure = Ray intensity x Time)

Reasonable precautionary measures include treatments with therapeutic tanning technologies either at a salon or at home. A three to four week tanning package, with two to three sessions per week, with natural sunray spectrum, can actually prepare pale skin for summer sun gently. It is especially important to note that tanning systems not only emit UV rays, but also the skin toughening UVB portion of the rays, in order to form the body's 2 light protection mechanisms. Experienced bed manufacturers, such as Dr. Kern, with 45 years of experience in the development of sun technology, offer systems that are similar in the UV ray range to natural sunlight, and are therefore ideal for the adaptation to actual sun.

Since doctors cautioned the population for years about the dangers of UV rays and the risk of skin cancer, many people have come to suffer from a vitamin D deficiency. This can lead to osteoporosis, a loss of bone density. According to a recently released study by a medical journal from Australia, nearly 23% of women and 76% of all occupants of nursing homes in Australia suffered from vitamin D deficiency. The ratio therefore being much higher than previously thought.

Due to the extremely high UV exposure in Australia, the population has been warned for years not to go outdoors unprotected. Proper suns blocking lotion and headgear have become the norm for that country's population. Study conductor, Caryl Newson, of Deakin University in Geelong, states the importance of finding the proper balance between the recommended length of staying in the sun and the proper protection to avoid skin cancer. During the so called Vitamin D synthesis, the UV rays set a chemical reaction in motion that forms the necessary vitamin D for conversion and retention of building bones.

An Australian cancer committee speaker notes that small amounts of sunlight seem to be sufficient for most people to produce enough vitamin D. The study, however, does not call for neglecting protection from the sun.

Further information available at 800-585-5095
Email: andrew.castello@drkern.com

Andrew Castello

Back to top




























The Tanning Bed - Health and Well Being from the Electrical Outlet

Many of us are already familiar with the concept of infrared heat. Since the 60's and 70's, doctors have prescribed infrared light as therapy for specific illnesses. Sinus and respiratory problems were especially treated via this method. The rays penetrate approximately 4 cm below the skin surface and then radiate heat to the surrounding tissue. The warmth reaches internal organs and other body regions through the blood stream and lymphatic system. Circulation improves and the metabolism is jump-started. Thereby pain and inflammatory substances can more readily exit the body. At pleasant temperatures ranging from 40 - 60°C, the body looses 80% water and 20% non-liquid components, consisting of fat, cholesterol and toxins, such as heavy metal and acids. Natural, healthy sweating at a pleasant temperature in the tanning bed results in a deep cleansing from the inside out.

The applications are numerous:

1) Relaxed tissue has improved blood circulation, which leads to quicker healing of inflammations, scars, sprains ands bruises.

2) Also, during menstrual complaints, which are a form of cramps, the warmth lessens the pain.

3) In addition, the circulation and metabolism are stimulated. This leads to an increase of oxygen transport throughout the body. The intense sweating cleanses the skin, therefore treating skin conditions such as acne, psoriasis and eczema. Also, the increased metabolism speeds up cell renewal /replacement. Skin becomes softer, more elastic and beautiful/attractive. The immune system is strengthened and therefore decreases the frequency of minor infections. Application of this type of warmth/heat prior and post to physical activity and treatment of sports injuries and muscle strains is highly recommended.

Dr. Kern's tanning bed is available either solely as a tanning bed or as "Dr. Kern's Wellness System". The wellness system has been partnered/combined with our therapeutic colored light apparatus, which creates a "Wellness Oasis" that cannot be rivaled. The positive influence on emotional well being by using the four spectrum colors has been known for some time. The eyes recognize the colors and transmit them to the brain as ideas and energy. According to the color selection, specific body systems are activated. The numerous positive effects of tanning rays can also be combined with the classic sauna/steam bath. (Our new "Mini M3 Sauna Oven") Thanks to the compact construction of our new "Mini M3 Sauna Oven", it finds room in the tanning booth and enables steaming as in an ordinary sauna. The "Wellness Cabin", made out of high quality pine, comes with all necessary components for assembly directly from the factory. 4 tanning bulbs in long wave format, (2-10 cm) at 300 watt, are outlet ready and pre-wired for operation with the control apparatus and are diagonally situated in the 4 cabin corners. The Dr. Kern "Infrared Tanning System" provides deep penetration of infrared rays into the tissue and thereby accomplishes a deep warming effect in the muscle tissue.

Back to top































VIVA TWISTER - VERTICAL POWER

Viva Twister, the new high performance Tanning System introduced by tanning professional, Dr. Kern, already made waves prior to its introduction and was like a breath of fresh air in the world of professional tanning. Convincing tanning performance (beyond belief) makes the Twister an unparalleled overall tanning concept alternative for every tanning studio. VIVA TWISTER is the highlight of Dr. Kern's successful Viva family.

A stand-up tanning bed, conceptualized especially for the professional market, the Viva Twister offers you and your clientele a decisive advantage. Success and profitability and an overall positive tanning result with maximum customer satisfaction are assured.

The minimal space requirement of the Viva Twister makes it possible to maximize available square footage. Hence, the Viva Twister can fit in either a changing room of a fitness center, or a small day spa, or in a tanning salon that would otherwise not have room for a regular bed in order to increase its revenue. The Viva Twister reaches new (target) markets. Clients with compulsive disorders or claustrophobia will learn to appreciate the Viva Twister. They are able to move freely within the tanning area without coming in contact with the bulbs/hardware, resulting in a flawless tanning experience, even in problem areas such as shoulder blades, underarms and buttocks.

The Viva Twister is equipped to allow for comfort and entertainment while tanning. Listening to the stereo system while tanning will make you think of other things. The numerous adjustment possibilities of the powerful ventilation system, ensures that even during the hottest "Twist" there is always proper air circulation.

Even if you are an especially tall sun worshiper, you will appreciate the new 79 inch Viva-Fun power lamps, making the "sky is the limit" its motto.

Your clientele will enjoy the overwhelming advantages of this tanning concept. Even if tastes change, be it high or low demands, with Dr. Kern's new 79 inch bulbs, no decision is final. Depending upon need, each individual tanning segment can be regrouped and rearranged. This way you are always on top of current trends and ahead of the competition.

Let's twist again!

Back to top