Dr. Kern-EOS, GMHB, Manufacturers of European style tanning systems, in Germany announced key changes to its North American operation.

 Steve Mallory, the former National Service Manager has taken over the day to day operations.  The Guenther Group is comprised of

12 international corporations and operates more than 3 million square feet of production facilities in Germany.  Its products include sauna

and infrared heaters and controls, overhead, roller and all types of doors and metal springs of all types.

Mr. Mallory will be focused on implementing new technologies, as well as dedicated drive to provide the highest level of customer service

in the tanning industry.  His goal is to take the best of the existing company and implement new programs to build up the complete product

line of Dr. Kern and EOS.  A major task was re-establishing the Dr. Kern name in the marketplace.  To do this, the company decided to shift

gears and start selling direct, however, Mallory points out there is still a need for distributors in the sales equation.  Even though they are no

longer exclusive distributors, we maintain a great distributor relationship with our partners, “he says. The combination of distributor sales and

direct sales has made a major impact on the exposure of the Dr. Kern name from what it used to be to what it is now.  To help achieve this,

the company has made a concerted effort to increase its direct-marketing campaigns and strengthen its customer service department. 

The way we conduct business is influenced by our German counterpart.  There is a continuing effort on the part of Germany to create new products

for tanning salon owners to be successful. 

In the last year, re-establishing the Dr. Kern name and image has been a positive and profitable move.  According to Mallory, Dr. Kern, USA has increased

its market share a minimum of 50 percent since the end of last year.  We are holding our own and increasing our market share in a market that has been

relatively flat or declining for a couple of years.

The company’s goal for the remainder of 2008 and 2009 is to build upon its new direction and provide the best tanning equipment backed by superior

customer support.  Utilizing a completely rebuilt website our customers will have access to our products, parts list and wiring diagrams.

Since 1985 Dr. Kern has produced the highest quality equipment at an economical price.  The true “European Tan” is the safest gentlest indoor tan on

the market today.  The life span of our equipment out weighs all equipment in the tanning industry. 

Building on the European philosophy of total wellness, Dr. Kern, USA will continue to offer the Beauty Skin machine which has had an incredible response i

n the market place.  The Beauty Skin machine is a light-therapy unit that has been proven to be effective in the cosmetic treatment of many skin conditions

such as acne and blemishes. 

“The future of the U.S. tanning market is going to center around a total lifestyle and wellness concept, says Mallory” and Dr. Kern, USA is going to be there

to help salon owners provide that service.